Lead generation

Supporting business growth

Every interaction is an opportunity to move a buyer through the sales cycle. We take the guesswork out of lead generation by knowing your target customer and delivering emotive content that addresses their needs.

Lead generation Services

We generate leads

Our lead generation program identifies and targets prospects to move them down the sales funnel. We’ll find opportunities for you to engage each group with the right story – and create content that resonates.

You’re under pressure to grow your business. We can support you by delivering measurable results that have an impact.


We measure the impact of our work in terms of increased demand and sales leads.

Channel/partner marketing

We manage the communications with your channel partners to keep them informed and motivated to sell.

Paid placement (PPC)

We manage PPC campaigns to boost brand awareness and drive leads.


We optimize your content so that it’s easy for search engines and your audience to find it.


We identify those who have engaged with our campaigns and target them directly.

Account-based marketing

We organize activity around specific companies across each target market.

Campaign analysis

We monitor engagement across the campaign to inform each phase.

Audience insights

We analyze the buying motivations for each audience to inform the campaign.

Audience mapping

We identify and map each audience – the influencers, buyers and users.


Our planners optimize each campaign to drive engagement and demand.

All Services

Happy clients

  • Working with Red Lorry Yellow Lorry has been great fun. Their people are friendly and easy to work with. Their trainers know their subject well and deliver it in a professional, engaging way – even traditional writers have been won over. There’s been lots of interest from other departments who’ve heard about our new helpful, straightforward tone of voice and want their staff training too. We’ve even penned a new verb – to be ‘lorried’ for the text they refreshed for us.

    Barbara Bedford - Customer Service & Communications Director First Group
  • Far too many brands in financial services ignore the importance of tone of voice in customer communications. At LV= we try to ensure a tone based on a ‘conversation between equals’, not the usual condescending mumbo jumbo or patronising insincerity that some others churn out.

    David Radford - ex Head of Marketing LV=
  • The lorries have been invaluable in our drive to improve and monitor the quality of our online content across Europe. From refining the eBay tone of voice to producing copywriting guidelines and a robust quality assessment programme, they’ve provoked debate and added real value – and we’ve had a lot of fun together

    Lucie Hyde - ex-Director of Global Content eBay

Related Work