Audience engagement

Full-service tech PR and marketing

We craft high-quality content to connect a brand’s look, feel and story with its audiences. Our data-driven approach engages the right people, through the right channel, at the right time.

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Audience engagement Services

We connect brands with customers

Effective content marketing has the power to influence targets, drive conversations and deliver sales leads.

Our planning process maximizes the impact of content with your customers and prospects.

We deliver your messages consistently through each channel – from media and social media to events and speaking opportunities – to reach the people you want to talk to. From building brand awareness, changing perceptions and driving demand, we deliver measurable results that have an impact.

Measurement

We measure the impact of our work at every stage – the outcomes rather than outputs – to evaluate your ROI.

Customer communications

We create your suite of customer communications and train your teams to write effectively in your brand’s tone of voice.

Customer and employee journey

We plan your customer and employee communications to streamline your processes and improve experiences.

Employee and internal comms

We engage your employees to bring them with you and turn them into brand ambassadors.

Content

We create long- and short-form content to engage across each channel – from social posts to white papers.

Content marketing

We share your valuable content to engage your audience at each point in the buying cycle.

Crisis communications

In times of challenge, we manage your internal and external communications.

Influencer relations

We engage key industry and social influencers to build understanding and advocacy.

Visual design

Our designers create arresting visual content from infographics to video to support the campaign.

Speaker program

We get you noticed at your industry’s most significant events.

Events support

We support you at key industry events to engage media and influencers.

Awards

We track and pitch you for industry awards to boost credibility and recognition.

Social media

We drive an organic social experience that speaks to the heart of your business and audiences.

Community engagement

We build and manage your communities – from users to employees – to drive engagement.

Social media listening

We monitor engagement across our content, hot topics and competitors to drive social media activity.

Analyst relations

Our analyst program gets you in front of the key players that drive industry thinking.

Rapid response

We react to news and comment to keep you at the center of industry issues.

Media relations

We proactively engage with the right media and journalists.

All Services

Happy clients

  • The lorries have been invaluable in our drive to improve and monitor the quality of our online content across Europe. From refining the eBay tone of voice to producing copywriting guidelines and a robust quality assessment programme, they’ve provoked debate and added real value – and we’ve had a lot of fun together

    Lucie Hyde - ex-Director of Global Content eBay
  • The lorries are a true communications partner – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local teams around the globe. They are proactive, energetic and smart.

    Craig VerColen - VP, Corporate Communications LogMeIn
  • Working with Red Lorry Yellow Lorry has been great fun. Their people are friendly and easy to work with. Their trainers know their subject well and deliver it in a professional, engaging way – even traditional writers have been won over. There’s been lots of interest from other departments who’ve heard about our new helpful, straightforward tone of voice and want their staff training too. We’ve even penned a new verb – to be ‘lorried’ for the text they refreshed for us.

    Barbara Bedford - Customer Service & Communications Director First Group
  • Far too many brands in financial services ignore the importance of tone of voice in customer communications. At LV= we try to ensure a tone based on a ‘conversation between equals’, not the usual condescending mumbo jumbo or patronising insincerity that some others churn out.

    David Radford - ex Head of Marketing LV=
  • The lorries have helped us look beyond media relations channels typically relied on by most M&E businesses. We’ve successfully combined traditional media relations with other tactics including SEO, social media, paid search and content marketing to not only drive more traffic to our site but deliver conversions which can go into our sales funnel.

    Richard Brandon - CMO Edgeware

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