How we did it
- Executed the company’s ‘Avid Everywhere’ vision and strategic messaging framework to position the company at the vanguard of a new, integrated media creation, management and distribution model.
- Secured prominent profile pieces and panel discussions for Avid’s CEO and used his book promotion to help tell the company’s story.
- Built narratives around the company’s annual event to gain high-level credibility, engagement and endorsement.
- Used the artists and technology behind today’s best-loved movies, TV and music to showcase the power of Avid solutions.
- Delved behind the scenes with industry pros to show how their films, TV shows and songs came to life with Avid tools.
- Positioned the company as the authority on cloud-based workflows through interviews, opinion articles and speaking opportunities at industry events like NAB and the HPA Tech Retreat.