Sovos' integrated approach yields stunning returns

The challenge 

Sovos’ tax compliance solutions help companies operate smoothly across multiple jurisdictions. Amid accelerating tax digitalization, it wanted to showcase the breadth and depth of its expertise and generate new enterprise and mid-market leads. We combined PR and digital marketing to make this happen across the UK and France. 


175 pieces of coverage

Our media strategy focused on proactive thought leadership and news pitching, gaining 175 pieces of coverage in two years 

68% tier-one trade and select national coverage

Given Sovos’ clear target personas, our strategy focused on trade media, complemented by select national coverage (e.g. in the Independent).  

SEO: Boosted SERP position by 30 places

We increased SERP position by an average of 30 places, which boosted web traffic by 68%. Sovos now ranks number one for two keywords, with four more in the top 10. 

Tripled PPC lead quantity

We generated 59 qualified leads in two years, 300% higher than previous results. We achieved a CTR of 8.24% from Google and 0.44% from LinkedIn

How we did it 

Our joined-up PR and digital marketing strategy focused on the following pillars: 

We’ve had a lot of fun working with the lorries’ digital experts over the last two years. Tax tech isn’t the easiest topic to get your head around, but they dove right in. Thanks to their ‘can do’ approach, we’ve made significant strides in SERP visibility and keyword rankings. Not to mention crafting a streamlined ‘funnel’ approach to generate leads from LinkedIn and Google. A first-rate partnership!

             — Felix Guessfield, Digital marketing manager at Sovos

To find out how we can help boost your brand, get in touch. 

Our team consistently met or exceeded expectations. The account leads took the time to learn and understand our industry and the complexities involved, so that they could offer smart counsel and strategic advice. I appreciated that they were willing to work through ideas and push back and provide alternatives when appropriate. The team consistently proved that they had a strong understanding of the media environments in their regions and had the relationships and skills to make things happen. A PR agency is only as good as your account team and our team, led by Bec and Megan, was outstanding.

Mike Parker - Director of content marketing and communications Sovos

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