Brand positioning

Make a lasting impression

Every brand is different. To craft a strategy that considers your unique challenges and opportunities, we build a deep understanding of your target markets and audiences. But we don’t stop there. With every campaign and tactic, we agree on KPIs and continuously evaluate outcomes to ensure we’re maximising your success.

Brand positioning services

We give brands a voice

Our creative and planning teams work together to craft the right strategy and marketing mix to engage, influence and ultimately drive business growth. Here’s a snapshot of our brand positioning services.

Audience mapping

We identify and map your target audiences – influencers, buyers and users. 

Audience insights and data

We optimize our approach by monitoring market data and your targets’ online presence.


We develop data-led strategies tied to your desired business outcomes.

Virtual marketing department

Our team of experts can run your marketing function to reduce costs and deliver first-class results.

Messaging and tone of voice

Cut through the noise with a data-driven messaging audit and tone of voice revamp.

Content marketing

We research, create and design impactful content for each stage of the buyer journey.


From a website refresh to a full rebrand, we’ll help you craft an impactful visual identity.

Influencer mapping

We identify key online and offline influencers for your brand to engage with.

Leadership profiling

We position your brand and values through your leadership team, linking them with industry issues to tell your story.

Crisis communications

A PR crisis needn’t overwhelm your company. When disaster strikes, we’ll manage your internal and external communications with tact and empathy.

Employer branding

Attract top talent by showcasing the unique culture and benefits your company offers.

All Services

Happy clients

  • The lorries excel in operating with a global, one-team approach. Across owned offices and their Convoy partners, they developed and implemented a strategic global plan with smart, local delivery. From the US to France, Spain to Australia, and Germany to the UK, we partnered with a consistently creative and proactive agency that understood our global and regional objectives and tailored both approaches to meet our goals.

    Don Wyar - Director of global corporate communications Dynata
  • I was instantly impressed with the lorries’ passion to dive deep into every facet of our business. Their technical understanding and PR know-how has enabled them to bring us creative, well-crafted ideas and content at every turn. With every challenge that comes our way, we know we have a true partner to face it head-on and keep driving forward together.

    Kate Haughton - CMO Fusion Worldwide 
  • Running a LinkedIn campaign alongside our media relations efforts allowed us to own the conversation on continuous availability, while driving users back to our website. The lorries developed a cohesive digital plan that yielded great results.

    Leslie Keil - VP Brand, Demand and Communications Arcserve

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