Brand positioning

Cutting through the noise

Each client has a different challenge and opportunity. A deep understanding of their markets and audiences helps us to solve the puzzle and put the building blocks for success in place.

Brand positioning Services

We give brands a voice

Our creative and planning teams work together to craft the right strategy and marketing mix to engage, influence and let your brand be heard.

We research the buyers of your products or services and the market perceptions to build a picture of your brand. From there, we create the right story, message and tone to build a platform for future campaigns.

Virtual marketing department

Our team of experts runs your marketing function to reduce costs and deliver first-class results.


Our designers will give your work visual impact – from video and podcasts to infographics and animations.

Leadership profiling

We position your brand and values through your leadership team.

Thought leadership

We take your product message and link it with industry issues to tell your story.

Content creation

We create the right content to tell your story to the audiences that matter.

Customer reference program

We help your customers tell your story to add credibility to your brand.

Marketing communications

We create inspiring marcomms content to engage prospects and customers.

Listening and analysis

We monitor trends, hot topics and competitors to inform our campaigns.

Influencer mapping

We identify key online and offline influencers for your brand to engage with.

Tone of voice

We develop and implement a tone of voice to reflect your brand and values, and roll it out across your business.

Messaging development

We clearly define and articulate your messages and story.

Research and insights

Market, brand and audience research give insight to each campaign.


We develop the right creative and strategy to make the difference.


We evaluate awareness and sentiment and agree the KPIs and outcomes to drive the campaign.

All Services

Happy clients

  • On the strategy side the lorries have been instrumental in helping us identify which regions we should focus on. Their small specialist teams really know their market – and they are dedicated to delivering results.

    They’ve brought a lot of brand-new, fresh ideas to the table – these are ideas that we normally wouldn’t have thought of and executed on our own. The lorries are great to work with and we see our relationship with them as a strategic partnership for the business long term.

    Richard Heitmann - CEO Aspera (an IBM company)
  • The lorries are a true communications partner – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local teams around the globe. They are proactive, energetic and smart.

    Craig VerColen - VP, Corporate Communications LogMeIn
  • The lorries have a deep understanding of how to help us creatively achieve our PR goals. They are an extension of our own internal team and deliver nothing short of top-notch work.

    Lauren Christopherson - Senior PR manager LogMeIn
  • The lorries are an A+. We love the team: proactive, professional and extremely well versed in PR. Exceptional.

    They move mountains for us with their media relations and creativity, and focus on all the details - ensuring perfection. The team runs effectively, and delivers on all expectations (often exceeding our KPIs). It is rare to find this in PR. The whole team does their best and gives consistent results that are above and beyond – we truly respect them for this.

    Roula Vrsic - CMO SOTI

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