How we did it
- Carefully crafted a multichannel paid ad strategy that ensured we targeted the right audiences.
- Restructured Google Ads activity, such as conversion actions and account hygiene from bottom-of-funnel conversions.
- Simplified conversion actions to report on Google Ads activity, consisting of top-funnel and mid-funnel content, such as case studies and tutorials.
- Expanded SEO keywords to boost visibility and brand awareness in the VR/360 editing space.
- Targeted both brand terms and high-intent enquiries for diverse and effective SEO outcomes.
- Worked with SGO to AB test a new landing page without a free trial option, and as a result, increased short-term revenue by demonstrating that a free trial wasn’t necessary.