In this latest ‘meet the lorries’ blog, we chatted with one of the latest editions to our Boston office, Makayela Isbell, who’s recently joined us as an account coordinator. Here’s what she had to say about working at the lorries and an awkward Brussels encounter.
What advice would you give to someone who is interested working in b2b tech PR and marketing?
Be prepared to learn so much more about b2b tech than you first thought. Tech is always adapting, and knowing exactly what the client is selling and how their product functions is essential to creating good PR.
What skills are essential for your b2b PR role?
Being super organized is the best way to make sure you get everything checked off your list – but be prepared to take on last minute tasks. That’s the nature of PR. Also understanding the ins and outs of each client is crucial in ensuring they get the best coverage. Communication = key.
What is your favourite part of working in PR?
The fast-paced nature of the industry always keeps work exciting and unpredictable. You’ll never find yourself doing the same thing over and over again in PR.
What’s the best part of working at the lorries?
The open approach everyone seems to have. Starting this position in a remote setting and getting to know co-workers can feel odd and detached, but that wasn’t the case with the lorries. I’m looking forward to working with everyone in person soon!
How would you describe your day job to a child?
I help get important people to write and talk about what my client is doing.
What’s your guilty pleasure?
Chopped. I’m really not the best cook but Chopped is my favorite show and I’ve seen every episode (had plenty of time to do this in early quarantine).
What’s something not many people know about you?
My eyes change colors depending on what environment I’m in. They’re usually a bright green color, but if I’m near the ocean for a few hours they’ll transition to a shade of blue, and if I’m in nature for a while they’ll transition to a darker green shade.
Most embarrassing moment?
I lived in Brussels for six months and my French wasn’t the best (it still hasn’t improved). I went to visit a church and a friend of mine introduced me to someone else there, and of course, the other person leaned in for a Bisou (it’s the really casual greeting via a kiss on the cheek), and I leaned in for a second one and they didn’t. So I basically kind of went in for a second kiss and was denied? The other person didn’t acknowledge it but it still haunts me. Also, my friend won’t let me live it down (it’s been three years- let me live, Sarah).
If you’d like to find out more about the lorries and the openings we currently have available, click here, or drop us an email at hello@rlyl.com.
