Brand positioning

Full-service tech PR and marketing

Each client has a different challenge and opportunity. A deep understanding of their markets and audiences helps us to solve each puzzle. We research the buyers of a client’s products or services and the market perceptions to build a picture of their brand. From here we create the right story, message and tone to build a platform for the campaign.

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Brand positioning Services

We do things differently

Our creative and planning teams work together to craft the right strategy and marketing mix to engage, influence and build demand.

Clients don’t just get a factory approach. They get personal, no-nonsense service from people who are good at what they do and care about doing the right thing. This means we deliver high-quality results.

Evaluation

We evaluate awareness and sentiment and agree the KPIs and outcomes to drive the campaign.

Listening and analysis

We monitor trends, hot topics and competitors to inform our campaigns.

Virtual marketing department

Our team of experts runs your marketing function to reduce costs and deliver first-class results.

Leadership profiling

We position your brand and values through your leadership team.

Design

Our designers will give your work visual impact – from video and podcasts to infographics and animations.

Tone of voice

We develop and implement a tone of voice to reflect your brand and values, and roll it out across your business.

Research and insights

Market, brand and audience research to give insight to your campaign.

Strategy

We develop the right creative and strategy to make the difference.

Influencer mapping

We identify key online and offline influencers for your brand to engage with.

Messaging development

We clearly define and articulate your messages and story.

Thought leadership

We take your product message and link it with industry issues to tell your story.

Marketing communications

We create inspiring marcomms content to engage prospects and customers.

Customer reference programme

We help your customers tell your story, to add credibility to your brand.

Content creation

We create the right content to tell your story to the audiences that matter.

All Services

Happy clients

  • On the strategy side the lorries have been instrumental in helping us identify which regions we should focus on. Their small specialist teams really know their market – and they are dedicated to delivering results.

    They’ve brought a lot of brand-new, fresh ideas to the table – these are ideas that we normally wouldn’t have thought of and executed on our own. The lorries are great to work with and we see our relationship with them as a strategic partnership for the business long term.

    Richard Heitmann - CEO Aspera (an IBM company)
  • The lorries are a true communications partner – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local teams around the globe. They are proactive, energetic and smart.

    Craig VerColen - VP, Corporate Communications LogMeIn
  • The lorries have a deep understanding of how to help us creatively achieve our PR goals. They are an extension of our own internal team and deliver nothing short of top-notch work.

    Lauren Christopherson - Senior PR manager LogMeIn
  • The lorries are an A+. We love the team: proactive, professional and extremely well versed in PR. Exceptional.

    They move mountains for us with their media relations and creativity, and focus on all the details - ensuring perfection. The team runs effectively, and delivers on all expectations (often exceeding our KPIs). It is rare to find this in PR. The whole team does their best and gives consistent results that are above and beyond – we truly respect them for this.

    Roula Vrsic - CMO SOTI

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