Effective content marketing has the power to build connections with target audiences, to influence and to deliver sales leads. We know how to maximise the impact of content with your customers and prospects.
We deliver your messages consistently through each channel to reach the people you want to talk to. From media and social media to events and speaking opportunities, we’ve got you covered.
We create your suite of customer communications and train your teams to write effectively in your brand tone of voice.
We engage your employees to bring them with you and turn them into brand ambassadors.
We create long- and short-form content to engage across each channel – from social posts to white papers.
We engage key industry and social influencers to build understanding and advocacy.
Our designers create arresting visual content from infographics to video to support the campaign.
We get you noticed at your industry’s most significant events.
We support you at key industry events to engage the media and influencers.
We track and pitch you for industry awards to boost credibility and recognition.
We build and manage your communities – from users to employees – to drive engagement.
Our analyst program gets you in front of the key players that drive industry thinking.
We react to news and comment to keep you on the front foot and at the centre of industry issues.
We proactively engage with the right media and journalists.
We measure the impact of our work at every stage – the outcomes rather than inputs – to evaluate your ROI.
We monitor engagement across our content, hot topics and competitors to drive social media activity.
We help you build an organic and paid social experience that speaks to the heart of your business and audiences.
In times of challenge we manage your internal and external communications.
We plan your customer and employee communications to streamline your processes and improve experience.
We share your valuable content to engage your audience at each point in the buying cycle.
The lorries have been invaluable in our drive to improve and monitor the quality of our online content across Europe. From refining the eBay tone of voice to producing copywriting guidelines and a robust quality assessment programme, they’ve provoked debate and added real value – and we’ve had a lot of fun togetherLucie Hyde - ex-Director of Global Content eBay
The lorries are a true communications partner – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local teams around the globe. They are proactive, energetic and smart.Craig VerColen - VP, Corporate Communications LogMeIn
Working with Red Lorry Yellow Lorry has been great fun. Their people are friendly and easy to work with. Their trainers know their subject well and deliver it in a professional, engaging way – even traditional writers have been won over. There’s been lots of interest from other departments who’ve heard about our new helpful, straightforward tone of voice and want their staff training too. We’ve even penned a new verb – to be ‘lorried’ for the text they refreshed for us.Barbara Bedford - Customer Service & Communications Director First Group
Far too many brands in financial services ignore the importance of tone of voice in customer communications. At LV= we try to ensure a tone based on a ‘conversation between equals’, not the usual condescending mumbo jumbo or patronising insincerity that some others churn out.David Radford - ex Head of Marketing LV=
The lorries have helped us look beyond media relations channels typically relied on by most M&E businesses. We’ve successfully combined traditional media relations with other tactics including SEO, social media, paid search and content marketing to not only drive more traffic to our site but deliver conversions which can go into our sales funnel.Richard Brandon - CMO Edgeware