Audience engagement

Cut through the noise

We use the power of data, content, strategic public relations and messaging to engage audiences across the media and digital channels. We measure the impact of our work every step of the way to ensure we’re moving the needle on your business goals.

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Our audience engagement services

Right place, right time

Our data-led approach engages the right people, through the right channels, at the right time. Here’s a snapshot of what our marketing & PR agency can do.

Audience mapping

We identify and map your target audiences – influencers, buyers and users. 

Audience insights and data

We optimise our approach by monitoring market data and your targets’ online presence.

Messaging and tone of voice

Cut through the noise with a data-driven messaging audit and tone of voice revamp.

Content marketing

We research, create and design impactful content for each stage of the buyer journey from brand positioning and messaging to hero content and lead magnets

Branding

From a website refresh to a full rebrand, we’ll help you craft an impactful visual identity.

Integrated design

Bring campaigns to life with arresting static and motion visuals.

Social media

Attract attention and build engaged social media communities. We'll monitor engagement across hot topics and competitors to inform our approach.

Media relations

No ‘spray and pray’. Our thoughtful PR approach hinges on proactively engaging the right media and journalists.

Influencer relations

We engage key industry and social influencers to build understanding and advocacy.

Analyst relations

Our analyst program gets you in front of the key players that drive industry thinking.

Events

We support you at key industry events to engage the media and influencers.

Newsjacking

Surf the wave of public attention by injecting your brand into trending news stories.

Crisis communications

A PR crisis needn’t overwhelm your company. When disaster strikes, we’ll manage your internal and external communications with tact and empathy.

Pay per click advertising (PPC)

We create, deploy and continuously optimise data-driven b2b PPC campaigns from PPC audits to campaign set up and management

Employee advocacy

Maximise your reach by turning employees into brand ambassadors. We’ll build your employee advocacy program from scratch.

Employer branding

Attract top talent by showcasing the unique culture and benefits your company offers.

Awards and speaking

We track and pitch you for industry awards and speaking opportunities to boost credibility and recognition.

Customer reference program

We help your customers tell your story, adding credibility to your brand.

All Services

Happy clients

  • From leading our multi-region PR program to setting our global brand positioning strategy, the lorries have successfully taken us through many milestones, including our recent rebrand. They’re a trusted partner at a strategic, tactical and operational level. It’s a big challenge to address our global markets, but the lorries step up every time, streamlining our PR processes while delivering breakthrough results. They provide the guidance, counsel, collaboration and flexibility we need.

    Tizzy Philp - SVP global marketing comms Valtech  

  • I was instantly impressed with the lorries’ passion to dive deep into every facet of our business. Their technical understanding and PR know-how has enabled them to bring us creative, well-crafted ideas and content at every turn. With every challenge that comes our way, we know we have a true partner to face it head-on and keep driving forward together.

    Kate Haughton - CMO Fusion Worldwide 

  • Running a LinkedIn campaign alongside our media relations efforts allowed us to own the conversation on continuous availability, while driving users back to our website. The lorries developed a cohesive digital plan that yielded great results.

    Leslie Keil - VP Brand, Demand and Communications Arcserve

  • We quickly decided to work with Red Lorry Yellow Lorry to help us develop CYSAT’s reputation. The agency was able to build pan-European communications (France, Germany, England and Italy) to publicise CYSAT and the entire European space industry attending the event. Relying on an agency whose clients already include major players in the cyber-security, space and defence sectors, as well as a network of international journalists experts in these fields, greatly contributed to the promotion and success of our event.

    Alexandra Vaillant - Marketing director (organiser of CYSAT) CYSEC

  • The lorries have been a great strategic and tactical partner for us. We’ve leant on them not just for PR, but also for our events strategy and analyst relations. They’ve delivered great coverage for us with our target tier-one publications across the US and the UK. They’ve been very flexible, and I’ve genuinely been impressed with each and every individual I’ve worked with!

    Hannah Murray-Sykes - VP marketing Intruder

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