How we did it
- Built the profile of UK spokespeople through rapid response opportunities, opinion pieces and media briefings in six new channel publications with the two UK channel spokespeople.
- Boosted coverage quantity and quality with strategic placements in target titles read by networking decision-makers.
- Formed strong relationships with target sports publications with high-profile UK news on projects involving Liverpool and Manchester United football clubs.
- Hosted a press lunch for the launch of the Liverpool project, ensuring widespread coverage.
- Raised the profile of UK channel executives through thought leadership and interviews with channel media, complemented with a pipeline of channel updates and partner events.
- Established solid relationships with key channel influencers to raise awareness of Extreme’s partner program.