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SGO: Kickstarting lead generation

The challenge

SGO came to the lorries with one challenge – needing to drive leads to promote its VR stitching software Mistika. Given today’s busy and competitive VR market, it needed a bulletproof, targeted strategy to cut through the noise.

Results

Boosted webstore traffic to 25,000 users in six months

Ignited a surge in traffic to the Mistika VR webstore, drawing in hundreds of potential customers.

Converted 325 customers in our first quarter

We hit the ground running, securing 325 conversions in three short months.

5% conversion rate from a non-brand campaign

Achieved high conversion rates that exceeded industry benchmarks by ~2%.

A smart PPC strategy, halving CPC

Thanks to constant optimisation and a commitment to creating high-quality assets, we reduced cost per click (CPC) by 54% throughout the quarter.

How we did it

Carefully crafted a multichannel paid ad strategy that ensured we targeted the right audiences.
Restructured Google Ads activity, such as conversion actions and account hygiene from bottom-of-funnel conversions.
Simplified conversion actions to report on Google Ads activity, consisting of top-funnel and mid-funnel content, such as case studies and tutorials.
Expanded SEO keywords to boost visibility and brand awareness in the VR/360 editing space.
Targeted both brand terms and high-intent enquiries for diverse and effective SEO outcomes.
Worked with SGO to AB test a new landing page without a free trial option, and as a result, increased short-term revenue by demonstrating that a free trial wasn’t necessary.

To see how our PPC and SEO expertise can make your brand stand out from the crowd, get in touch.

RLYL's expertise in PPC planning and optimisation, coupled with the imaginative approach to creating engaging content proved invaluable to our digital marketing strategy.
Eva Panjan - Marketing manager SGO