Edgeware: Unleashing a CDN challenger

The challenge 

TV content delivery network (CDN) pioneer Edgeware wanted to supercharge brand awareness, boost website traffic and make a splash at tradeshows through a mixture of content-led PR and PPC. The challenge? Distinguishing it from a crowd of larger, more established industry giants. 


28% increase in web traffic

Achieved a 665% increase in paid traffic and 25% increase in organic traffic. 

Generated over 9500 pre-show visitors

Drove thousands of visitors to Edgeware’s website ahead of the NAB and IBC trade shows. 

27 pieces of tier one coverage

Delivered ‘Build vs Buy’ and forensic watermarking coverage with hits in IBC365, TV Technology, Broadband Technology Report, IABM TV and Rapid TV News. 

Raked in leads

Earned 127 prospects, including 77 hot leads. 

How we did it 
To see how we can propel your brand to the forefront, get in touch. 

The lorries have helped us look beyond media relations channels typically relied on by most M&E businesses. We’ve successfully combined traditional media relations with other tactics including SEO, social media, paid search and content marketing to not only drive more traffic to our site but deliver conversions which can go into our sales funnel.

Richard Brandon - CMO Edgeware

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