Lead Generation



LogMeIn: Rolling out a global positioning campaign

The challenge 

Regional success is one thing, but global success is a whole other ballpark. Our key objective was to reposition LogMeIn from a relatively unknown remote access provider to a world-renowned global SaaS company. This was complicated by three different cloud products targeted at different verticals and differing levels of maturity across regions. 


60 pieces of media coverage per quarter

Over half of which were with tier-one publications 

Four-fold increase in web traffic

Driven by our smart ‘re-use and share’ thought leadership campaign. 

+300% inbound tier-one press enquiries

Our proactive newsjacking program generated enquiries from top-tier publications.  

Tripled share of voice

With 78% of key messages included in tier-one coverage. 

Winner winner, chicken dinner

Earned finalist recognition for every award submitted, winning 80% of those entered. This included ‘Best Software for a Service Provider’ (V3 Awards) and ‘Best Collaboration Product’ (Computing Vendor Awards). 

Put LMI executives at the forefront

Saw media recognition shift from product lines towards the corporate brand, as journalists began looking to LMI executives for comment on industry issues. 

How we did it 
To see how we can push your brand to the top, get in touch. 

The lorries are a true communications partner – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local teams around the globe. They are proactive, energetic and smart.

Craig VerColen - VP, Corporate Communications LogMeIn

Related Work