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Healthcare marketing news! We’re delighted to be able to say that we’re officially working with pioneering medtech company OCON Healthcare to raise awareness of its innovative female contraceptive product to women around the world.
OCON is a women’s health company that exists to better the lives of women everywhere and has developed the IUB Ballerine – a hormone-free contraceptive that reduces the physical and emotional impact of contraception.
Having already partnered with the company to develop its corporate and product messaging, our London-based medtech experts are now focused on working with Ocon’s local distributors and agencies to develop a picture of the market landscape in various regions. We will then focus on building awareness of the IUB Ballerine among women in the countries by developing consistent and engaging stories that highlight the need for a form of contraception that improves women’s quality of life.
Leading the project will be our UK director Hannah Patel, who commented: “It’s no secret that innovation in the women’s health market has been in short supply for many years. OCON is dedicated to changing this, which is one of the reasons why we’re so thrilled to be building on our existing relationship with the company and telling the Ballerine story to women around the world.”
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