The emphasis on utilising data to drive results is widely talked about in modern marketing, but it’s easy to get overwhelmed when you have so much information coming from all directions. That’s why, when identifying marketing KPI’s, finding the right sources of data to sit hand in hand is a must. This can be a significant challenge and some of the most frequently used (and misused) sources of data when planning marketing strategies are social media insights.
To explore this topic further, London lorry Martin Izzard sat down with Anna Zaikina, the head of social media insights at Digital Media Services (DMS) – a full-service creative agency that provides content creation, localisation and social insights for its clients and has worked with many of the major movie studios.
In this podcast, Martin and Anna explore recent successful marketing and social media campaigns that have kept the industry booming, as well as times when movie marketing has expanded into the real world. A prime example of this comes from Disney’s marketing team’s audience targeting tactics for the trailer of its live-action remake of The Lion King, which was “released as millions of Millennials sat in their childhood bedrooms on Thanksgiving night, slightly drunk and vulnerable to nostalgia“.
Martin and Anna also explore what insights major film studios use to generate mass interest and how social media plays an important part in movie marketing as a whole.
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