B2b brands are having to adapt their marketing techniques faster than ever before and with October already around the corner, many marketing teams are starting to think ahead to 2020 and what b2b marketing tools they will be using.
With 61% of b2b transactions now starting online, marketing tools have more than solidified their place as a vital part of any company’s marketing mix. But with a saturated market space, which tools stand out amongst the crowds, which ones should you consider, and more importantly, which would we recommend to b2b tech companies?
In this episode of Talking TechComms, our head of digital Errol Jayawardene and digital marketing specialist Dan Simpson from our London digital team count down their top marketing tools and platforms so you can make the most out of your b2b marketing in the new year.
We’ve included a mix of some common ones which every company should be using already, and some others which you may not have heard of but definitely have earned their place on the list. We’ve tried to be as varied as possible, including data analytics, social, media monitoring and design tools.
- Google Analytics
- Signal AI
- Sales Navigator
Now it’s just our opinion afterall! Sure, there be lots of tools that you love that we haven’t mentioned so let me know what b2b marketing tools you use and why you love them. Notable mentions that didn’t make the list were marketing automation tool, Pardot (we like its simplicity) and Webeo (a landing page personalisation tool which could be great for ABM (account-based marketing).
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