Brand Positioning

Web3 security provider

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Catapulting a blockchain security provider into the media spotlight

The challenge 

Despite receiving nearly $50M in VC funding and growing rapidly, our client – a leading Web3 security provider – struggled to gain visibility in the saturated blockchain security market. To avoid being overshadowed by competitors, our client needed a bold strategy to announce its arrival in the industry and demonstrate the superiority of its product. 

Results

Achieved nearly 700 pieces of coverage with smart newsjacking

Pitched commentary and data based on over 50 hacks from October 2021 to May 2023. 

Beefed up share of voice to 61%

Consistently grew share of voice from 16% to 61% in 18 months, maintaining an average of 56% SOV despite a major crypto market crash. 

Built bridges with top-tier media outlets

Established positive relationships with leading media outlets including CNBC, Forbes and WIRED, leading to a mix of outbound pitching and inbound requests. 

Launched the successful State of Web3 security report series

Established an authoritative industry presence using expert insights and real-world data to craft quarterly reports that continue to make a splash today. 

How we did it 

In the Web3 space, trust is a hot commodity, but is difficult to establish. What set our client apart is the breadth and depth of its proprietary data, which enabled it to act as a source of truth for the industry. We knew this would prove to be our secret sauce: 

We’ve been working with Web3 firms since the start. To find out how we can help your brand thrive, get in touch 

As a PR organisation, you have achieved a lot for us and have put the brand and its SOV where it is today.

VP marketing A leading web3 security provider

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