PR

Intralinks

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The campaign

A bold presidential campaign to put Intralinks on the national stage

We gave topical impetus to Intralinks’ proprietary merger and acquisition (M&A) research report around international deal-making. A top enterprise collaboration provider, Intralinks counts McDonalds, MetLife and DuPont among its customers.

Using the emotive US presidential election, we helped craft questions around its sentiment survey and built a narrative around the resulting data – garnering sweeping coverage for the company as the global M&A forecasting authority.

The results

Storytelling

We ensured that Intralinks was at the heart of the national debate about the impact of a new presidency on business and the M&A sector. We crafted research-based storylines to include Intralinks in the news cycle.

Media coverage

75% of coverage appeared in tier-one business press including The Wall Street Journal, Reuters, The New York Times, Forbes, Business Insider, CNBC, Fortune, The Street, Washington Post, and Bloomberg.

Brand building

All media mentions included key messages agreed with the company, delivered against a goal of 70%.

Social penetration

Campaign activity earned more than 10,000 social media shares of coverage and owned social across target platforms including LinkedIn, Facebook and Twitter.

The lorry team applies creativity and strategic thinking to all that they do. They’re insightful, proactive and highly effective. Plus, their extensive technology background, content generation skills and excellent national and trade media contacts allow us to tell our story in the right places and in the right way.

Michael Baldwin - Vice President, Marketing Intralinks

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