How we did it
Goal: Boost knowledge of digital identity in the healthcare market
- Monitored awards, events, and trade fairs for opportunities, and supported our client to make a splash at events through onsite surveys.
- Leveraged survey data for content creation and to garner national media attention.
Goal: Promote Imprivata OGiTiX’s suite of solutions
- Expanded our campaign reach beyond healthcare to include tech and security press, emphasising cyber-security in articles to broaden media visibility.
Goal: Establish the Imprivata OGiTiX executives as expert thought leaders
- Crafted heavy-hitting thought leadership articles on industry trends and organised interviews, focusing on educational content and operational efficiency in hospitals.
- Signed up Imprivata spokespeople for media interviews and established their profiles as guest authors to strengthen media relations.