Beamery: Elevating an HR brand’s social standing

The challenge 

Talent platform Beamery had already established a distinctive brand identity but was struggling to make an impact on social media. Beamery wanted three things – more impressions, more engagement, more followers. And it came to the lorries to deliver.  


58% increase in LinkedIn followers

Reached an audience of over 21k and generated an average of 656 new followers per month, smashing our target of 350-450 new followers.  

Broke platform engagement benchmarks

Achieved an average monthly engagement rate of 4.75%, significantly higher than the LinkedIn benchmark of 0.35% and in line with our KPI of 4-5%. 

Targeted the right audiences

New followers from Beamery’s target audience (culture, HR and people leads) started rolling in, including c-suite executives from brands such as Bank of America, IBM, Cisco and Nike. 

Took the lead in conversations

In the first eight months of the program, Beamery increased its SOV by 35% compared to competitors. 

How we did it 




To see how we can help elevate your social presence, get in touch. 

The lorries have been fantastic partners. I have worked with them on multiple projects over the years and when I needed help with our social media strategy and management, the team stepped in and did a great job. They supported all our needs, from helping craft the strategy to stepping in and doing the execution. They worked in a way that made it easy for me to provide input/feedback. During the time they partnered with us on this programme, we were able to achieve our goals of increasing followers and engagement.

Allyson Holbrook - VP corporate marketing Beamery

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