Industry-leading provider of self-serve advertising technology selects the lorries to lead a broad media relations, content creation and industry recognition programme
DanAds, a customisable and scalable self-serve ad tech infrastructure for publishers, has appointed b2b technology PR and marketing agency Red Lorry Yellow Lorry as its US PR agency of record. The lorries will shine a light on DanAds’ self-serve advertising software, which empowers publishers and brands to democratically monetise quality content while opening new demand channels and driving AdOps transparency.
Led from the lorries’ Boston and Los Angeles offices, the PR programme will focus on media relations and content creation. The team will capitalise on the current shift in how brands are managing media across the marketing and advertising landscape, in order to craft timely stories and generate media interest. To support their efforts, the lorries will tap into DanAds’ extensive experience working with global brands including Bloomberg Media, Tripadvisor, The Washington Post and SoundCloud.
The lorries will also work to boost DanAds’ industry recognition by providing strategic communications support around key conferences, trade shows and awards programmes.
“When looking for a new PR agency, the lorries’ established martech practice meant they immediately stood out to us as a potential strategic partner,” said Lisen Zethraeus, CMO at DanAds. “DanAds has some great stories to tell, and we can’t wait to take advantage of the lorries’ extensive experience across advertising and marketing technology to help get them out there!”
“We relish the opportunity to work with a brand that’s set to make waves in the busy AdOps industry,” said Meredith L. Eaton, director of North America at Red Lorry Yellow Lorry. “As the first advertising platform to join our U.S. martech client roster, this marks a significant expansion of our practice here in the States. We look forward to delivering a successful PR programme into 2022 and beyond.”
The lorries will work closely with its Nordics Convoy PR Group partner, King Street PR, who works with DanAds in its native Sweden. King Street started working with DanAds this year and has been the lorries’ Nordics Convoy partner since Dec 2019.
DanAds (www.DanAds.com) is the leading provider of self-serve advertising infrastructure, supplying publishers with white-labelled, customisable, and scalable self-serve platforms. Hailing from Sweden, DanAds believes that transparency between advertisers and publishers is necessary to increase engagement and drive scale.
DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales, Peo Persson. Among DanAds’s clients are some of the world’s leading traditional publishers including Hearst Magazines, Bloomberg Media Group, Mail Metro Media and The Washington Post, as well as some of the world’s largest online tech and streaming platforms such as Tripadvisor, SoundCloud, and Roku.