Israeli enterprise resource planning (ERP) software provider Priority Software has appointed technology, media and telecoms PR firm Red Lorry Yellow Lorry as its UK public relations partner.
Founded in 1986, Priority Software is a leader in cloud-based business process management solutions. Its software helps companies around the world more easily plan and manage their business-critical processes across departments, from financial accounting and payroll management to CRM and supply chain management. It boasts over 7000 customers worldwide, including hundreds of publicly quoted companies such as Formula One team Sahara Force India, Dunlop Systems & Components, Hilliers Nurseries and leading school uniform brand Trutex.
A household name in Israel, Priority Software is now expanding quickly in the UK and chose the Lorries to build its profile outside its native country. Run from Red Lorry Yellow Lorry’s London headquarters, the ongoing communications campaign will look to build brand awareness among UK customers and IT partners and use targeted content marketing to drive interest in the company’s portfolio of cloud-based ERP products.
Efrat Nakibly, VP marketing at Priority Software, said: “Approaching such a mature market needs a strategic and savvy PR partner. Red Lorry Yellow Lorry’s creative and fresh pitch stood out around how they could take our success story and bring it to the UK audience. We felt very confident they understood our vision for a cloud-based, easier to connect and to manage future for businesses. We’re all looking forward to shaking up the UK market with our mantra that ‘ERP should be easier’.”
Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “Priority Software is yet another example of the world-class technology and innovation within Israel. It has a great story to tell but as a brand has been a best-kept secret outside of its native market. We’re excited to add them to our existing stable of innovative Israeli companies we promote in the UK and US.”