How we did it
- Shared regular news with journalists (program, key speakers, experts etc.) to catch their attention and encourage them to attend the event.
- Developed thought leadership content to position CYSAT’s director as an expert in space cyber-security.
- Secured interviews before, during and after the event to ensure regular coverage in all regions, while fostering relations with key publications in the tech, IT, space and business sectors. Notably, we put Ukrainian military cyber-security experts participating in the event in touch with journalists, securing six interviews with French, English and German media.
- Wrote hard-hitting content that pushed CYSAT’s executives as thought leaders in cyber-security, data protection, cyberspace and European challenges in space.
- Developed a social media strategy to build engagement during the event and grow CYSAT’s online community.
