How we did it
- Identified target publications and influencers, then developed a news hijacking program based on relevant topics such as security breaches, fraud, financial regulations and authentication.
- Closely monitored news for OneSpan’s spokespeople to comment on and developed a bank of approved content. With this, we were able to quickly react to relevant stories and insert OneSpan into wider industry conversations, raising the awareness of individual spokespeople and the brand as a whole.
- Brought the importance of security in the financial services industry to life through localized content creation, media briefings and speaking opportunities.
- Centered content around a series of mini-campaigns and insights gained from social listening tools to analyze conversations happening in the industry.
- Built third-party credibility through awards, product reviews and customer case studies, enabling us to focus on OneSpan’s range of solutions to help boost its credentials as a leading SaaS provider.
- Deeply integrated social media into all PR and marketing activity through a combination of weekly pre-planned content, reactive engagement and human-focused posts.
An award-winning campaign
- SC Awards: Best Mobile Security Solution, 2020