The lorries regionalises management to support local client delivery and accelerate growth

RLYL Office Directors
Hannah Patel becomes director, UK and Meredith L. Eaton joins as director of North America to provide local customer focus.

London, June 18, 2018 – B2B technology PR agency, Red Lorry Yellow Lorry (the lorries), has boosted its management team to better focus on local customers and manage increased growth. Hannah Patel has been promoted to a new role as director, UK, having previously been the lorries commercial development director.  Meredith L. Eaton joins the Boston office as director of North America, coming from PR and integrated communications agency, March Communications. The moves follow the recent opening of the lorries’ Berlin office, headed up by Saskia Stolper.

Hannah and Meredith will have overall responsibility for growth and client services in their regions and will report directly to Guy Walsingham, Red Lorry Yellow Lorry’s CEO. Meredith will work closely with Kim Willsher who heads up the LA office, and Boston account lead Justin Ordman.

“We’ve grown nearly 20% year-on-year in recent years; and while that’s a nice problem to have, you can’t scale a global business from one office,” said Guy. “These investments mean we can increase our focus on regional growth and, more importantly, offer better support for our local clients – so they benefit from the global one-team approach with on-the-ground local expertise.

“It’s fantastic to attract talent like Meredith and to promote Hannah to bolster our strong industry specialist teams. They join Saskia and Kim so we have senior local people in each office to manage and support growth.”

“We always talk to our clients about the importance of geographical focus, so, essentially, we’re taking our own advice,” said Hannah. “This structure gives us the opportunity to strategically plan for growth and deliver what clients need at a local level. We have a brilliant UK team and I’m really looking forward to leading them on accounts like Sage and LogMeIn.”

“The culture, experience and personality behind the Red Lorry Yellow Lorry brand really shines through,” said Meredith. “With the talent and expertise the lorries have already cultivated in North America, the potential for growth is huge. I’m excited to join the team and work with a group of smart, industry-focused B2B tech PR specialists who can help brands build their presence and demonstrate real business value.”

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