Multi-award-winning social TV innovator turns to the lorries to tell its story to TV broadcasters and advertisers
LONDON 25 March 2019 – Red Lorry Yellow Lorry has been appointed by the award-winning and fast-growing social engagement platform, Never.no. Headquartered in Manchester, and with offices in UK, Norway, US, Australia and most recently UAE Never.no makes TV social, and advertising dynamic. It helps broadcasters and advertisers personalise their offer, increase TV viewership and engage audiences and consumers. Its social TV platform has been used by many of the world’s top broadcasters and brands, including Sky, QVC, Tel Avisa, Univision, SBS, Al Jazeera, Playstation, Coke, Danone, Jeep, Lexus.
The lorries will manage the campaign from its London headquarters and draw on the local expertise of its Los Angeles office for on-the-ground support in the USA. The PR programme will focus on flexible quarterly campaigns to reflect Never.no’s fast-evolving market, regional and business focus. The starting point will be to refine Never.no’s corporate messaging, and then to develop engaging content to educate broadcasters and advertisers around the benefits of using Never.no’s social TV platform, Story. This will be swiftly followed by a media engagement campaign around the world’s largest broadcast trade show, NAB, in Las Vegas in April.
Scott Davies, CEO of Never.no, said: “Red Lorry Yellow has a great industry reputation for delivering impactful campaigns for media and entertainment businesses. Like our business, they perfectly span the gap between broadcast and advertising. Their global and flexible one-team approach gives us support in the areas where we need it to support our business goals. They were frankly the only choice when the time came to ramp up our communications efforts.” The lorries will report to Never.no’s newly appointed head of marketing, Charlie Eke, the former head of marketing at the Content Marketing Association.
Rob Ettridge, chief client officer at Red Lorry Yellow Lorry, added: “We’ve been charting the impressive growth of Never.no over the last few years and we’re delighted to finally be working with them. They’re a true innovator, in a fast-growing space and have a very exciting story to tell. As broadcasters and brands look to stand out in a competitive media landscape, engage audiences and win the battle for viewer eyeballs, social TV companies like Never.no will continue to go from strength to strength.”
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