Guest blog guidelines

By in News
On January 22, 2019

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Red Lorry Ye;llow Lorry Guest Blog Guidelines

Want your original content to feature on our blog? The lorries are now accepting your guest blogs! Have your article shared across our social platforms, keep your relevant links and be in with the chance of having your work included in our monthly round-up newsletter. For a chance to have your content accepted by us, here are our guidelines to success:


Topics we cover:
Audience and content:

Our audience comes first. Our core readers are in-house b2b PRs and marketers working in mid-large b2b technology businesses. Visitors are always interested in educational, opinionated or topical content. They also like how-to’s advice that helps in reaching performance goals, digital marketing best practices or perhaps a cheat sheet to find b2b influencers. We ask that post authors are in relevant fields to their blog topics to make sure what is said can be backed up.

Quality and originality

Like most blogs, we’re big on quality. We look for original, practical, real-world examples that show real data, real successes — and even stories about failures and what’s been learnt from them. Please avoid anything overtly ‘salesy’ but happy to discuss including a backlink to your site if it provides benefit to our readers. We won’t republish the same article if it’s somewhere else online (and we check!) but we will accept modified content if it provides extra value and is specific to our audience.

Length

500 words is our minimum. We love long content and most of our blog posts are between 900-1500 words, even though we accept higher.

Images and video

Please provide a PNG of the author so we can include it next to their name on the article. Please also send over any accompanying images as a jpg or png, ideally sized 1920 x 1080. If you are including video it’s better if that’s already hosted somewhere like YouTube or Vimeo so we can embed it directly on the page. Just send them over as links or attachments. To make sure your blog fits the design and overall feel of our site, we will create a cover image for you which will include the article’s title.


If you have any additional questions for us about guest blog submission please get in touch via our contact page.

To submit a guest blog, please email us at hello@rlyl.com with your article, post images and author picture attached. Not all articles are submitted so make sure yours is relevant and high quality.

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