Agentic AI orchestration specialist bolsters RLYL’s global enterprise technology and AI practice across the U.S., UK and DACH
London – 24th September, 2026 – Flowable, whose Agentic Case Platform helps regulated organisations orchestrate AI agents while keeping humans in the loop, has selected Red Lorry Yellow Lorry (RLYL) as its PR agency of record in the U.S., UK and DACH. This new partnership, which adds to RLYL’s fast-growing global enterprise b2b technology practice, will establish a unified global communications programme for the company. This programme will strengthen Flowable’s position at the forefront of agentic AI management and governance in high-stakes processes, and raise the profile of its senior leadership as experts on the future of enterprise work.
Flowable’s Agentic Case Platform is designed for organisations where work cannot simply be reduced to a straightforward workflow. It brings together the full context of a case – including data, policies, decisions, approvals, AI-generated insights, exceptions and an audit trail – enabling AI agents, people and systems to work together towards a common goal while maintaining the governance, context and accountability required in high-stakes environments.
Led from RLYL’s London office and supported from its Boston and Berlin offices, the PR programme has kicked off with a strategic communications review, with Flowable’s senior leadership team working closely with RLYL to crystallise the company’s positioning, sharpen its story and define the ideas it wants to own in the market. Together, the teams are developing a strategic messaging platform that articulates Flowable’s role in helping regulated organisations rethink how work, decisions and accountability are designed in the age of AI that can reason and act autonomously.
That foundation will be translated into a global thought leadership programme, using earned media to align Flowable’s spokespeople with industry conversations and demonstrate how organisations should govern people, processes and machines and maintain accountability as AI agents become part of everyday operations.
Helene Hornecker, VP Marketing at Flowable, said: “Red Lorry Yellow Lorry stood out for its global, one-team approach and proven ability to deliver high-impact media coverage. As we continue to scale, we need a PR partner that can bring consistency to our communications across the US, UK and DACH while raising the ambition of our programme. RLYL has the expertise, global reach and understanding of our growth story to help us do exactly that.”
Hannah Arnold, Practice Lead at Red Lorry Yellow Lorry, said: “Flowable is operating at the intersection of two of the biggest shifts happening in enterprise technology in the rise of agentic AI and the fundamental rethink of how organisations get work done. What makes its story particularly compelling is its focus on helping organisations put AI agents to work without losing the context, knowledge and intellectual property that makes their business unique. Our role is to help Flowable turn that opportunity into a clear, differentiated point of view and put its experts at the centre of the conversations that matter. We’re excited to be partnering with the team globally to build that story and establish Flowable as a leading voice on what it means to run an enterprise in the agentic age.”
About Flowable
Flowable is the Agentic Case Platform for organisations that need to orchestrate high-stakes work across people, systems and AI. Built around cases that retain the full context of work – including data, policies, decisions, approvals, AI-generated insights, exceptions and audit trails – Flowable enables organisations to put AI agents to work while maintaining the governance, oversight and accountability their operations require. By keeping critical business context and knowledge within the organisation, Flowable helps enterprises adapt how work gets done without losing what makes their business unique. Flowable serves organisations across highly regulated and high-differentiation industries, including financial services, insurance and the public sector. For more information, visit www.Flowable.com.
About Red Lorry Yellow Lorry
Red Lorry Yellow Lorry (RLYL) is the b2b tech communications and marketing agency that makes brands unmissable. From category-defining startups to global enterprise brands, RLYL helps tech companies command attention, turn complexity into clarity and drive demand.
