Convoy’s growth continues as New Zealand agency Swaytech comes aboard


Specialist New Zealand-based b2b tech PR and marketing agency Swaytech has become the latest agency to join our global partner network, further strengthening Convoy’s presence in the ANZ region.

Offering branding, marketing strategy, digital and design services, Swaytech works with companies covering the full spectrum of the tech sector. Clients range from start-ups to multinationals, including the likes of Coretex, Infotools and Endace.

Swaytech founder and former CEO of IDG New Zealand, Bob Pinchin, commented: “We are delighted to be joining Convoy. This is a great opportunity for us to build our worldwide network and access a wider pool of trusted partners to help market New Zealand companies on a global scale and take them international. We have no doubt that the insights and expertise Convoy can provide will prove invaluable.”

Rob Ettridge, the lorries’ COO and Convoy lead, said: “With decades of b2b tech experience, Swaytech is a perfect fit for the network. Its experienced team boasts both the breadth and depth of connections and industry knowledge to help tech brands achieve their ambitions in New Zealand.”

Rob added: “Bob shares our passion for building communities in the marketing and tech space. Bob is instrumental in the running of the Hi-Tech Awards, celebrating New Zealand’s most successful hi-tech companies, and the Tech Marketers Group, which supports members in accessing shared resources, mentorship and training.”

The signing of Swaytech marks further growth for Convoy in 2021, following on from its recent addition of Israel-based tech PR firm ReBlonde.

If you’re looking to launch an international campaign, or if you’re an agency that wants to join the Convoy network, get in touch at

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