Convoy bolsters Middle Eastern reach with Procre8 signing


Full-service b2b PR and social media agency Procre8 is the newest addition to our global PR partner network, Convoy. The Dubai-based family owned and operated agency joins established Convoy partner NettResults in the Middle East, extending the network’s profile and reach in the region.

Procre8 bases its activity around three pillars – promotion, creativity, and advocacy – with a focus on creating relevant, high-quality content that drives impactful campaigns. The agency has established an especially strong competency in the fast-paced technology industry with its client portfolio including a number of global leading IT providers such as AppsFlyer, Aruba Networks, Riverbed and ServiceNow.

This domain specialization and success stems from the Procre8 team’s expertise in publishing, IT and engineering, and their collective decades of experience at organisations including Infosys, Danaher Corp, the Times of India, and Al Khaleej. This gives staff a thorough understanding of both the media and clients across the Middle East region.

Procre8 Partner and Client Services Director, Vernon Saldanha, said: “Having established ourselves as one of the top b2b IT-specialist PR agencies in the UAE, we want to give our clients access to world-class support in other global markets. Our strategy has always been to work with like-minded agencies in each market, ensuring the same high-quality service and unparalleled commitment that are hallmarks of our brand. Joining the Convoy network perfectly aligns with this strategy and we are excited to collaborate with other market-leading PR agencies to further strengthen our customer proposition as a one-stop-shop for all their PR needs.”

Rob Ettridge, the lorries’ COO and Convoy lead added: “2021 is proving to be a bumper year for Convoy, with four new agency partners and high levels of business flowing through the network. We’re chuffed that the Procre8 team has come on board and we look forward to making use of their local b2b tech expertise to further support our clients’ PR and marketing needs in the Middle East.”

If you’re looking to launch an international campaign, or if you’re an agency that wants to join the Convoy network, get in touch at

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