The Lorries’ integrated comms campaign will include media, social, digital and content marketing to support Arcserve’s business objectives.
London, England. – 23 August, 2018 – Red Lorry Yellow Lorry, a B2B technology PR and integrated communications specialist agency, has been appointed as the PR agency for Arcserve, LLC, the data protection and availability specialist.
Driving activity in both the US and UK, with additional oversight in France, the Lorries will work to increase Arcserve’s brand awareness and thought leadership strategy. The programme will target IT and channel stakeholders through a mix of integrated communication tactics, including media and analyst relations, social media, paid promotions and thought leadership content creation. Through its ‘brand to business’ approach, the Lorries will help Arcserve better communicate its position as an innovative provider of business continuity and disaster recovery software solutions, and align with its business goals.
Since Arcserve’s inception, it has redefined data protection with its suite of high availability, disaster recovery as a service, backup and recovery, and archiving solutions. Today, more than 45,000 midsized and decentralised enterprise customers in 150 countries trust Arcserve for its enterprise-grade data protection solutions across hybrid cloud, virtual and physical environments.
“It was clear from the beginning that the Lorries understood our industry and the ways in which the PR landscape has changed to help us better tell the Arcserve story,” said Rachel McClary, CMO, Arcserve. “Their campaigns go beyond the usual media relations activities to ideas that support our brand positioning and sales efforts as we seek to further augment our growing market share and continue to help our customers feel confident that their data is protected.”
The account will be led by Red Lorry Yellow Lorry’s director of North America, Meredith L. Eaton, whose Boston team will work with Hannah Patel, director UK, and the lorries in the London office.
“The business continuity and disaster recovery industry is a crowded market,” said Meredith. “But, Arcserve’s commitment to data protection amid an ever-changing IT landscape has helped them innovate to solve the challenges companies face, not only today, but also tomorrow. That’s a story we can’t wait to help tell. And, through our B2B PR, social, digital and content campaigns, we will look to help Arcserve make strides against its business and marketing goals.”
About Red Lorry Yellow Lorry
Headquartered in London and with offices in Berlin, Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations and internal communications services to some of the world’s most innovative companies. Its client list features B2B technology companies spanning the IT, cybersecurity, broadcast, medical, sports, marketing, education and retail sectors – including Aspera (IBM), Avid, ConsenSys, Hogarth Worldwide, LogMeIn, Quantum and Sage.
The company is listed in PR Week within the top 15 tech PR agencies and B2B Marketing’s top B2B tech PR agencies. It runs global campaigns through its offices in London, Berlin, Boston and Los Angeles and its worldwide Convoy partner agency network. For more information, visit www.rlyl.com.
Arcserve develops breakthrough data protection and availability solutions that deliver enterprise power with small team simplicity. Launched in 1990 as a product under Cheyenne Software, Arcserve became an independent organisation in 2014 and released the first solution, Arcserve Unified Data Protection (UDP), to deliver comprehensive backup and recovery across cloud, virtual and physical environments under one pane of glass. Since then, Arcserve has continuously redefined data protection, with a full range of highly efficient and integrated capabilities, deployable on-premise or in the cloud, with high availability, disaster recovery, backup and recovery, and data archiving. Arcserve has a customer base of 45,000 end users in more than 150 countries and partners with over 7,500 distributors, resellers and service providers around the world. It is headquartered in Minneapolis, Minnesota. Visit www.arcserve.com