Boston, Mass. – May 5, 2026 – Unibeam, the global leader in SIM-based authentication, has appointed Red Lorry Yellow Lorry as its U.S. PR agency of record, growing the lorries’ cybersecurity practice to more than a quarter of its business.
Led from the lorries’ Boston office, the PR program will strengthen Unibeam’s profile as the definitive leader in SIM-based identity authentication. The lorries will focus on educating tech and security leaders about the systemic gaps that legacy authentication systems leave exposed and the critical role of hardware-rooted technology in combating an evolving threat landscape, including AI-driven fraud and other advanced identity threats.
“Authentication has never been more important than in this era of AI-powered fraud,” said Rivi Bloch, Chief Business Officer at Unibeam. “Enterprises now need a fail-safe method to ensure that their customers and employees are who they say they are. The flaws of traditional authentication methods are clear, and transitioning to a hardware-rooted approach is essential to mitigating identity-based cyberattacks. We chose the lorries to help us share this mission and to translate our technology into a story that resonates with technology leaders.”
Unibeam’s technology operates within the SIM card’s hardware, providing a built-in layer of identity protection that can’t be copied, spoofed or intercepted. With Unibeam’s technology, enterprises can confidently authenticate users’ identities, verify access and prevent identity-based attacks before they occur.
“In our cybersecurity practice, we’ve seen how quickly attackers exploit gaps in outdated systems, especially as AI-based cybercrime and identity-level fraud continue to accelerate,” said Meredith L. Eaton, Managing Director, North America at Red Lorry Yellow Lorry. “Unibeam’s approach to mitigating these risks is a cybersecurity game changer. As the cyber landscape becomes more sophisticated, Unibeam is giving organizations a reliable way to protect themselves and their customers, and we are excited to help them share their story.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
