NICE: Strengthening brand recognition

The challenge 

Despite NICE’s three-decade-long reign as industry lead for CX and data analytics, the brand was not widely known within the crowded AI and automation arena. When we were first approached by the NICE team, three core objectives were clear: 

  1. Consolidate its standing as a leader in the customer experience (CX) space. 
  2. Raise the profile of its flagship CX event, ‘Interactions Live’ and drive new registrations. 
  3. Build up its reputation as an innovator in emerging areas like AI and RPA. 


371 pieces of coverage secured

Landed 35 pieces of tier one media coverage in publications such as Forbes and the Financial Times. 

45 thought leadership placements

Secured dozens of placements for NICE spokespeople, guaranteeing its status as a leading name in CX and an AI visionary. 

17 interviews with key NICE executives

Secured 17 interviews, including onsite at the BBC. NICE’s sales teams capitalised on these opportunities to create additional prospect touchpoints.  

Ensured event success

Drove interest and registrations for NICE’s flagship CX event, Interactions Live. Highlights include securing the attendance of multiple media outlets. 

How we did it 

Growing brand recognition and positioning its spokespeople as thought leaders 

Positioning NICE as an informed and proactive partner 

To see how we can help your brand break through emerging markets, get in touch. 

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