Brand Positioning

Blockchain Intelligence Group


Blockchain Intelligence Group: The industry takeover

The challenge 

Despite its wealth of data and extensive industry knowledge, blockchain compliance and intelligence technology company Blockchain Intelligence Group faced choppy waters when trying to gain media awareness and visibility among a sea of competitors. To get the name out there, the lorries needed to devise a strategy that would light a beacon in the crypto industry, establishing its leadership team as global Web3 experts. 


75% SOV: The voice of the industry

Raised Blockchain Intelligence Group’s share of voice from 0% to 75% in just four months.  

First on the scene

Developed a successful rapid response program, securing multiple briefings with top-tier publications including Protocol, ZDNet, Blockworks and Mergermarket. 

Landed press giants

Secured 23 pieces of coverage in top business and trade press within just four months, including Yahoo, Wall Street Journal and New York Times.

Led the conversation

Established a broad thought leadership program which resulted in byline opportunities with InformationWeek, PaymentsJournal, Tech Bullion, Banking Exchange and more. 

How we did it 

We were tasked with establishing Blockchain Intelligence Group as a global leader for Web3, promoting an understanding of complex regulatory challenges. Here’s how we did it: 


To see how we can boost your brand’s voice, get in touch. 


Looking for an agency adept at the intersection of technology, business and regulation such as with cryptocurrency, there was no competition. The lorries were really the only choice because they demonstrated a strategic understanding of our business and industry.

Nate Habermeyer - Head of Global Marketing & Communications Blockchain Intelligence Group

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