How we did it
We were tasked with establishing Blockchain Intelligence Group as a global leader for Web3, promoting an understanding of complex regulatory challenges. Here’s how we did it:
- Established key media relationships, prioritising long-term relationship-building over immediate coverage to establish trust.
- Rolled out an extensive thought leadership campaign covering topics like legislative changes, high-profile hacks and research reports.
- Monitored news developments and responded to breaking stories, offering Blockchain Intelligence Group’s executives as expert commentators. Used inside knowledge of crypto vulnerabilities and breaches to obtain media briefings and rapid response opportunities in top-tier business, tech and crypto press.
- Drafted and published posts on LinkedIn and Twitter to amplify coverage involving Blockchain Intelligence Group and its leaders.
- Designed a mix of dynamic and static graphics for high-value posts to grab the attention of users.
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