Inspiring the PR industry’s next generation of female talent with I Can Be

Working with I Can Be

Red Lorry Yellow Lorry’s partnership with the non-profit organisation will open up the world of public relations as a career option to young girls ahead of International Women’s Day.

London, 05 March 2020 – Full-service tech PR and marketing agency Red Lorry Yellow Lorry is excited to announce its partnership with I Can Be, the non-profit organisation which gives seven and eight-year-old girls exposure to a wide variety of women and opportunities in the workplace. The collaboration highlights the agency’s ongoing commitment to driving social and local change, championing diversity and inspiring the next generation of PR talent.

I Can Be brings girls aged 7-8 into the world of work to broaden their horizons and discover the breadth of opportunity available to them. Targeting inner-city primary schools, the programme enables girls to explore jobs they otherwise may never be exposed to, adding to their curiosity and confidence along the way.

The partnership will see the lorries host a series of interactive workshops for girls from local schools in its London office over a three-month period. Led by Hannah Patel, UK director at Red Lorry Yellow Lorry, each session will introduce the group to the world of PR, and allow them to learn first-hand what it’s like to work in the industry. In the workshops, the girls will learn the art of storytelling by creating their very own magazine front pages for different audiences.

Hannah expressed her excitement to be hosting the children, saying: “I’m so pleased to be working with I Can Be, inspiring young girls to be curious and imaginative when it comes to their future careers. I Can Be make such a valuable difference to the lives of so many young girls – and we feel really privileged to be partnering with them on this initiative. To tackle the diversity issues that are rife across all areas of corporate life we have to do whatever we can to encourage the next generation of female minds. We need to invest time in early-stage education to really make a long-term change. I’m incredibly proud of our team here, who have all thrown themselves in to the partnership without needing any encouragement. With International Women’s Day around the corner, it’s the perfect time to be spreading the message of female empowerment. But encouraging equality in the workplace isn’t just a job for leadership teams, or for women. At the lorries I expect it to be a shared responsibility across the entire team. The future is definitely equal, and if we all make a little more effort we’ll be there a lot faster.”

Speaking about the new partnership, I Can Be founder Anastasia de Waal said: “We’re excited to join forces with a leading technology B2B agency in London which shares our passion in championing women and girls. By teaming up, we can counter the reality that girls from disadvantaged backgrounds, particularly in areas of high unemployment, are less likely to be exposed to opportunities outside their neighbourhood and have access to a network of professional women. Red Lorry Yellow Lorry will act as fantastic role models for the girls, encourage them to know that the sky’s the limit and keep their eyes open to all the possibilities around and ahead of them.”

To find out about our PR or marketing services, or the great work which I Can Be is doing, drop us a line at or visit our contact page.

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