All it takes is a short scroll through LinkedIn to see hundreds of posts from marketers feeling like they’re juggling five jobs at once. Whether it’s digital marketing, content creation, PR, social media, or SEO, the pressure to perform every role can be overwhelming. If you’re in the growth stage of your company, chances are your marketing team is stretched too thin trying to cover every base. Instead of fighting for a massive pay rise or squeezing in extra hires that never seem to materialise, have you considered outsourcing the extra expertise?
The challenge: wearing too many hats
In the fast-paced growth stage of any business, marketing teams are often expected to be experts in every field. One day you might be strategising a new digital campaign; the next, you’re scrambling to manage crisis communications or optimise your website for SEO. This juggling act not only leads to burnout but could cause your marketing efforts to fall short.
This is where outsourcing becomes a game-changer.
Where outsourcing makes sense
- Specialised campaigns:
When launching a major product or entering a new market, you might need a team that has honed skills in digital marketing, data analytics, or multimedia content production. Outsourcing gives you access to experts who are already experienced in running these specialised campaigns. Instead of trying to learn new skills on the fly, you can bring in professionals who hit the ground running. - Seasonal demand and maternity leave:
Marketing isn’t a constant, predictable workload. Sometimes you experience a seasonal surge or unexpected staffing gaps due to maternity leave or other absences. Outsourcing offers a flexible solution, scaling up during peak times and scaling back when things calm down, ensuring that you’re never left in the lurch. - Budget constraints and efficiency
Hiring a full-time, multi-skilled marketing team can be expensive, especially when your growth strategy is still evolving. Outsourcing allows you to tap into a full suite of marketing services without the overhead of permanent salaries, benefits, and training costs. You’re only paying for what you need, when you need it most. Much more cost-effective. - Access to broad expertise:
Every marketing function is built differently, and no two companies have the same needs. By outsourcing, you gain access to a pool of diverse talents, from lead conversion specialists to influencer experts. This means you can tailor your marketing strategy to your unique business needs, ensuring that you have the right skills at the right time.
Real-world examples
Let’s say your company is experiencing rapid growth and you’re preparing for a significant product launch. Your current marketing team might be excellent at creative storytelling, but you lack an expert in conversion optimisation…a critical component to turning interest into revenue. By outsourcing this function, you can bring in a specialist who will analyse your customer journey, refine your call-to-action strategies, and ultimately boost your sales conversion rates.
Another scenario is when your company decides to expand into international markets. The cultural nuances, language differences, and local marketing regulations can be daunting. An outsourced team with international experience can help tailor your messaging, ensuring it resonates with local audiences and complies with regional standards. This localised expertise can be the difference between a successful market entry and a costly misstep.
Why Red Lorry Yellow Lorry?
At Red Lorry Yellow Lorry, we’ve been evolving our service offerings for over 20 years, specifically to help companies like yours plug those marketing team gaps. Whether you’re dealing with the challenges of rapid growth, seasonal fluctuations, or the need for specialised skills, our flexible team is designed to evolve with your company’s ambitions.
If you’re feeling stretched too thin and need a partner who can help lighten the load, let’s have a conversation about how we can support your growth. Together, we can build a marketing function that scales with your business, allowing you to focus on what truly matters: driving success and innovation.
