Red Lorry Yellow Lorry – Bullshit Bingo

Hannah Patel PR

By in Blog
On May 15, 2017

tech PR NAB show buzzword bingo

We’ve been chatting with journalists, analysts and industry influencers from the enterprise IT sector over the past few weeks about the phrases they’re tired of hearing.

Gems include: Kill chain, Big data, Cloud, Omni-channel. It’s almost impossible not to use them, yet your industry influencers hate them!


Media are bombarded by press releases, bylines, blogs from enterprise IT vendors – and frankly, they feel like they’re playing “bullshit bingo”.

Here are the results of our conversations – and our tips on avoiding the buzzword-bandwagon:

Enterprise IT Bullsh!t Bingo from Hannah Patel
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