We’ve been chatting with journalists, analysts and industry influencers from the enterprise IT sector over the past few weeks about the phrases they’re tired of hearing.
Gems include: Kill chain, Big data, Cloud, Omni-channel. It’s almost impossible not to use them, yet your industry influencers hate them!
Media are bombarded by press releases, bylines, blogs from enterprise IT vendors – and frankly, they feel like they’re playing “bullshit bingo”.
Here are the results of our conversations – and our tips on avoiding the buzzword-bandwagon: