We’re delighted to welcome Casablanca-based PR agency BOXCOM Africa as the newest partner in our global Convoy PR Group.
Headquartered in Morocco but with reach across Northern Africa, including Egypt, Algeria, Tunisia, Senegal, Ivory Coast and Togo, BOXCOM Africa complements the specialism of our existing African partners, Wimbart (sub-Saharan Africa) and Red Ribbon Communications (South Africa). Together, they combine deep regional knowledge and local market expertise to support Convoy’s B2B tech clients across Africa.
BOXCOM works with clients across technology, financial services, automotive and beyond. Its portfolio includes global technology leaders such as NTT DATA and Samsung, digital solutions provider ELM, LegalTech company DiliTrust, and automotive brand GWM. From market-entry campaigns to multilingual media relations and executive positioning, BOXCOM helps international brands build credibility, connect with local audiences and make their stories relevant across Morocco and the wider African market.
Rob Ettridge, the lorries’ managing director and Convoy lead, commented: “We’re thrilled to welcome BOXCOM to Convoy, strengthening our network’s capabilities across Africa. As our multinational B2B tech clients increasingly look for communications that resonate with local audiences, having the right on-the-ground expertise is essential. BOXCOM brings a strong understanding of regional markets, a tailored approach and the experience to turn global strategies into locally relevant campaigns. We’re excited about what we can achieve together.”
Imane Adnane, co-founder and managing director of BOXCOM, added: “At BOXCOM, we believe that great communication starts with clarity, honesty and a deep understanding of local context. Building credibility takes time, and meaningful media relationships are rooted in trust, relevance and respect. Joining a network of like-minded agencies lets us combine this approach with global reach while preserving the accountability, cultural understanding and boutique service our clients value. We’re excited to work together and create meaningful impact across markets.”
