Convoy makes strides in Romania with prSTEPS


Romanian communications and branding agency prSTEPS has become the latest agency to join our expanding Convoy global PR network, which now includes 30 partners and covers over 50 countries around the world.

prSTEPS is the third agency to join our roster of Convoy PR partners in the last three months, following in the footsteps of New Zealand-based agency Pursuit and Belgium’s Factivity.

Headquartered in Bucharest, prSTEPS has more than 15 years’ experience helping both b2b and b2c brands connect with their target audiences. It specialises in the technology, ecommerce and investment sectors, offering a range of services including media relations, content creation, crisis comms and social media management.

“As a boutique agency that is committed to getting the best results for our clients, the chance to collaborate and share best practices with a global network of like-minded firms was simply too good to turn down,” said the agency’s founder Iuliana Butuc-Cerchez. “Convoy feels like a natural fit for us and we’re excited to be able to offer international brands the local insights they need to break into the Romanian market.”

Chief client officer and Convoy lead, Rob Ettridge, added: “This marks another great step forward for Convoy. The level of expertise and local industry knowledge that prSTEPS brings will be invaluable to our clients and the network as a whole. Convoy is continuing to go from strength to strength by offering clients a centralised approach delivered by specialist in-country partners.”

If you’re looking to launch an international campaign, or if you’re an agency that wants to join the Convoy network, get in touch at

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