Sage appoints Red Lorry Yellow Lorry to new product and partner PR brief

The market leader in cloud business management solutions counts the lorries as its new product PR partner

London, 20 December 2017 – Following a four-way competitive pitch, cloud business management company Sage has appointed b2b technology PR specialist Red Lorry Yellow Lorry as its new product and partner PR agency.

With over three million customers worldwide, Sage helps business builders of all sizes manage everything from money to people – providing solutions for accounting, financials, enterprise management, people and payroll and payments and banking.

The lorries will aim to win share of voice for Sage across key technology, business and vertical trade media. The London-headquartered agency has been charged with creating globally relevant, product-inspired thought leadership to share with Sage’s global agencies, and then delivering that content and messages to UK influencers.

Julia Commons, director of product PR and AR at Sage, said: “We chose the lorries as we really bought into their specialist teams and creative approach to storytelling. Their pitch was completely on point and far ahead of anything else we saw. They understood our vision and we’re really looking forward to seeing them bring it to life with our key audiences.”

Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “For a disruptive technology brand like Sage to put its trust in us is further reinforcement of our approach to combine industry-specialist teams with high-quality content to tell engaging client stories. This is a fantastic win for us and a great way to end 2017, particularly on the back of our new office opening in Berlin.”

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