We’re delighted to announce that Imprivata, the leader in trusted digital identity management for the healthcare industry and beyond, has officially appointed us as its PR agency of record. Our US team will implement a media relations campaign to raise brand awareness and extend Imprivata’s audience reach via social media.
The PR program will be run out of our Boston office. The team will use its extensive medtech experience to highlight Imprivata’s leadership in the healthcare space with first-to-market solutions for its key audience of hospitals, patients and providers, and extending that same innovation to other industries as well. We’ll spearhead thought leadership campaigns and use our dedicated digital team to help expand Imprivata’s social media efforts on LinkedIn and Twitter.
“The lorries’ experience proves that they understand the importance of healthcare’s unique characteristics and challenges, especially around security,” said Rachel McClary, CMO at Imprivata. “Having worked with the lorries before, I know firsthand how their strength in developing thought leadership programs helps innovative brands reach new heights. Their consistent and creative campaigns align with what Imprivata wants to achieve and will help further amplify our digital identity message.”
“Imprivata plays a crucial role in healthcare when it comes to compliance, security and efficiency,” said our director of North America, Meredith L. Eaton. “We’re thrilled to apply our expertise to help shine a light on how Imprivata is solving problems for hospitals, providers and patients – and add to our growing medtech portfolio.”
This new win comes off the back of the significant and worldwide growth that we’ve experienced so far in 2021, with Imprivata among the latest additions to our client roster. We’ve added new clients across all five offices, expanded our global partner agency network Convoy, and welcomed new lorries to our PR, content, and digital teams.
Contact us to discover how we can help with your next PR or marketing campaign.
Imprivata, the digital identity company, provides identity, authentication, and access management solutions that are purpose-built to solve healthcare’s unique workflow, security, and compliance challenges. Imprivata enables healthcare securely by establishing trust between people, technology, and information across the increasingly complex healthcare ecosystem. For more information, visit www.imprivata.com.