Haivision is a leading provider of low-latency video streaming and encoding solutions for broadcasters, enterprises and governments.
When Haivision engaged the lorries, its aim was to move quickly with a campaign to deliver trade media coverage. A crucial part of this was showcasing its spokespeople as subject-matter experts. But Haivision also wanted to highlight the SRT protocol as an innovation poised to move the entire industry forward.
The lorries took a three-pronged approach. Firstly, we spread the word about Haivision’s tech with new product and feature announcements, including embargoed briefings with technology experts. We complemented this with joint partner and customer activity to highlight the wide adoption of the SRT protocol. Finally, we put the spotlight firmly on Haivision’s spokespeople with varied editorial contributions (both ‘flagship’ content and quick-response topical features) in broadcast and media, house of worship and AV publications.
We secured 90 pieces of trade media coverage in the first quarter – editorial contributions, news announcements, media briefings and more.
We set up five briefings with trade media editors within the first quarter, including with target Canadian business press.