Red Raion is a CGI studio that specializes in media-based attractions.
Red Raion approached the lorries intending to boost brand awareness and promote its work with theme parks, visitor attractions, and location-based entertainment providers. It also wanted to enhance the reputation and credibility of its expert spokespeople.
To make this happen, we worked closely with the Red Raion team to create clear messaging strands for external communications. We then introduced the brand to trade media by sharing news, securing trade show briefings, and pitching stories and thought leadership content.
At the same time, the lorries scoured awards and speaking opportunities in the location-based entertainment, visitor attraction, and virtual reality sectors. We sourced and secured the most relevant and impactful of these.
Lastly, we worked closely with Red Raion’s clients to produce written case studies and connect with trade media.
We secured nearly 100 pieces of trade media coverage – 20% over target. These generated 700k+ views over 12 months.
Two-thirds (65%) of coverage secured for Red Raion appeared in top–tier titles like Park World, Theme Park Central, VR Voice, Befores & Afters, AV Magazine and Animation Magazine.
We set up a lucky 13 media briefings in our first year working with Red Raion. Many of these also featured its clients.
We secured six speaking slots at industry events including TEA, FMX, and AEAF.