After a first edition which happened remotely and a highly mediatised second edition in Station F, Paris, the lorries had to recreate excitement and build a momentum for journalists to talk about CYSAT’s third edition and come back to the two days event.
To do so, the team had to raise awareness and bound CYSAT’s conferences to media hot topics while introducing key spokespersons to journalists as experts on cybersecurity and space topics, as well as sharing new insights on the topic.
Increase CYSAT’s notoriety in France, the UK, Germany and Italy as a major European event on cybersecurity in space, gathering the entire space of professional ecosystems and key players.
Shine a light on CYSEC’s expertise on newsworthy topics such as cybersecurity, data protection, cyberspace, and European challenges in space.
Position CYSEC as a thought leader in the cybersecurity in space industry and reach audiences on a wide scale in France, the UK, Germany and Italy.
Shared regular news and communications with journalists (program, key speakers, experts…) to catch their attention and secure their presence on site or online during the event.
Developed thought leadership contents and positioned CYSAT’s director as an expert in cybersecurity for space, sharing insights on CYSAT’s key topics.
Secured interviews before, during and after the event, to ensure regular coverage in all regions, while fostering relations with key publications in the Tech, IT, space and business sectors.
Developed a social media strategy for Twitter to build engagement during the event and grow CYSAT’s community on the platform.
CYSAT was featured in tier one Tech, IT, business and general publications (print, TV and radio):
The lorries secured media partnerships which allowed CYSAT to grow the number of participants (+750 attendees), along with +30 pieces of coverage on tier one media in two months.
The lorries established Mathieu Bailly (CYSEC’s VP Space & CYSAT Director) as a reference through two thought leadership pieces and a key spokesperson in the cybersecurity for space industry.
The Lorries were also in charge of putting the Ukrainian army cybersecurity experts in touch with journalists. The lorries secured 6 interviews with French, English, German key medias.
We quickly decided to work with Red Lorry Yellow Lorry to help us develop CYSAT’s reputation. The agency was able to build pan-European communications (France, Germany, England and Italy) to publicize CYSAT and the entire European space industry attending the event. Relying on an agency whose clients already include major players in the cyber-security, space and defense sectors, as well as a network of international journalists experts in these fields, greatly contributed to the promotion and success of our event.
Alexandra Vaillant - Marketing director (organizer of CYSAT) CYSEC
