As its European PR agency, our primary objective was to build brand recognition of ConsenSys and help to drive adoption of the Ethereum blockchain (the blockchain supported by ConsenSys) in the UK, France and Germany.
To achieve this, our multi-territory media relations campaign focused on building awareness of ConsenSys and its key spokespeople across top-tier publications, industry verticals and crypto outlets. We applied storytelling to all our PR activities, thereby making blockchain technology, ConsenSys as a brand and its network of companies as relatable as possible. Content creation and proactive media engagement both formed key parts of our strategy, centred around four main themes:
- Looking at the possibilities of Ethereum blockchain beyond cryptocurrency to engage business influencers
- Making an impact through real initiatives and use cases
- Demystifying ConsenSys by telling human stories
- Building credibility by highlighting the company’s work with the EU Blockchain Observatory and Forum
Across all regions, ConsenSys was portrayed through its various subject matter experts, who were made accessible to media and industry influencers through one-to-one briefings, official speaking engagements at industry events and more intimate media and influencer gatherings in the form of breakfast and dinner events in Berlin and Paris.
As a result, awareness of ConsenSys in Europe increased significantly among key media and influencers. Driven by a combination of effective press office execution, profile-raising activities and using engaging, informative content to educate both media and potential customers, we helped put ConsenSys firmly on the European map.