We were tasked with raising awareness of Blockchain Intelligence Group as the global leader for blockchain technology that understands complex regulatory and investigative challenges around cryptocurrencies.
First, we created an extensive thought leadership and brand awareness campaign to elevate Blockchain Intelligence Group’s thought leaders. We then closely monitored news trends and developments, acting quickly to target media and offer BIG as an expert source for any appropriate comment opportunities. We also leveraged inside knowledge of crypto vulnerabilities and breaches provided by Blockchain Intelligence Group, to pitch and obtain media briefings, resulting in breaking news and feature coverage.
This all led to regular coverage around a wide variety of topics such as government legislation, high-profile hacks, and research reports analyzing the future of the industry.
Next, we built the profiles of company executives through a combination of media briefings and rapid response opportunities in top-tier business, tech, and crypto press. This established key media relationships and helped us get Blockchain Intelligence Group’s name out into the industry.
Finally, we amplified all coverage on social platforms through a comprehensive social media program. We drafted and published posts for Blockchain Intelligence Group’s LinkedIn and Twitter feeds, as well as designing a mix of dynamic and static graphics for high-value posts.