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It’s that time of the week again! The spotlight for this ‘meet the lorries’ post is shining on Boston lorry Jackie Blundell, who sits on our IT team. Here’s what she had to say about the importance of being proactive, her love of trashy television and an unusual sporting prowess.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO IS INTERESTED IN WORKING IN B2B TECH PR?
Make Google your new best friend. When you get started in B2B tech PR, there are probably going to be a lot of phrases and terms that are completely foreign to you. The easiest way to get up to speed is to start reading up on the industry, who the key players are relative to your clients, and the biggest trends in the space as soon as possible.
I also highly recommend subscribing to newsletters so you can get top stories delivered straight to your inbox on a daily basis. Fortune’s Data Sheet, Casey Newton’s The Interface, and WSJ Pro Artificial Intelligence are a few of my favorites.
WHAT SKILLS ARE ESSENTIAL FOR YOUR B2B PR ROLE?
I could list off tons of different skills, but for me, it’s most important to continuously be proactive. You need to think outside the box, bring fresh ideas to the table, and seek out new opportunities in emerging media channels. The PR industry is always changing, so you can’t become complacent with doing the “same old, same old” if you want to drive outcomes that matter for your clients.
WHAT’S THE BEST PART OF WORKING AT THE LORRIES?
The people! The lorries are comprised of fun, energetic, and creative individuals. They’re excited to come in and do their jobs, so it’s really a great motivator to always put your best foot forward.
On top of that, our culture really pushes each employee to take on new and uncharted territories if they have an appetite for it. I was personally interested in getting a deeper understanding of running and executing digital campaigns, and the lorries provided me with the resources and tools to become more knowledgeable in that area.
WHAT IS YOUR FAVOURITE PART OF WORKING IN PR?
Over the past few years, I’ve been able to meet and speak with lots of interesting and intelligent people that I don’t think I would have had the pleasure of getting to know had I not worked in B2B tech PR. I’ve interviewed business leaders, cybersecurity experts, neurosurgeons, patients, and have met with industry analysts and reporters. All of these folks have such interesting perspectives and stories to share, and I get to play a role in sharing those stories with a wider audience. That’s truly the best part of the job.
HOW WOULD YOU DESCRIBE YOUR DAY JOB TO A CHILD?
In a way, I’m a tutor. I help my clients prepare so they can get the best possible grade. Ahead of presentations, I help them practice so they know what they want to say, and when they’re working on a project, I’m their editor extraordinaire. When you work with my team, you’re bound to get top marks.
WHAT’S YOUR GUILTY PLEASURE?
Trashy television. Don’t get me wrong, I love a good, well-written TV series like West World, but when I need to zone out and completely escape all reality, you can find me diving into an episode of Keeping Up with the Kardashians. There’s no shame in my game.
WHAT’S SOMETHING NOT MANY PEOPLE KNOW ABOUT YOU?
When I was a kid, I was in a very competitive bowling league. I won’t disclose the absurd number of bowling trophies that I have…
MOST EMBARRASSING MOMENT?
I have this weird thing where I’m wildly incapable of pronouncing names I’m unfamiliar with. It’s like a switch flips in my brain and turns it off. One time, I was introducing a new client to a reporter on a media briefing, and 1) didn’t know they were very much already great pals and 2) mispronounced the reporter’s last name and was totally called out! I wanted to crawl into a hole and die. But, if it weren’t for these moments, we’d never learn!
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