Open-source decentralized financial systems leader Celo selects the lorries to lead ESG media relations, create builder buzz, and support its social and digital marketing efforts
Celo Foundation, an open-source blockchain ecosystem focused on making decentralized financial (DeFi) systems and tools accessible to anyone with a smartphone, has appointed Red Lorry Yellow Lorry, a B2B technology PR and integrated marketing agency, as its PR partner for North America. The lorries will lead media and influencer relations for Celo’s environmental, social and governance (ESG) initiatives, as well as the Celo builder community, while also supporting marketing and organic social media efforts with creative contributions and strategic counsel.
Headquartered in San Francisco’s Bay Area, the non-profit Celo Foundation was founded with the mission of building a financial system that creates the conditions for prosperity for everyone. The Foundation supports the growth and development of the open-source Celo Platform and contributes to education, technical research, environmental health, community engagement and ecosystem outreach activities that encourage an inclusive financial system. Celo is a mobile-first blockchain that makes decentralized financial (DeFi) tools and services accessible to anyone with a mobile phone. It aims to break down barriers by bringing the powerful benefits of DeFi to the users of the 6 billion smartphones in circulation today.
“As we looked to grow awareness of Celo and its mission, we knew we wanted a strategic and experienced public relations and digital marketing partner to support several of our key ecosystem initiatives,” said Crystal Braswell, partner, marketing and communications, Celo. “The lorries understand many of the nuances of crypto and have a strong history of landing impactful client coverage and developing compelling digital media stories. We’re confident that our relationship will benefit not only our brand, but also the builder community who are constantly creating unique and impactful innovations on the Celo platform.”
“Celo’s mission is for financial activity to be accessible to anyone globally, and we are thrilled to have been selected to partner with them to share their story,” said Meredith L. Eaton, director of North America, Red Lorry Yellow Lorry. “As interest in ESG and ESG investing continues to grow worldwide, we will position Celo at the forefront of these conversations, giving them a platform from which to share their expertise and vision.”
Celo’s has joined the lorries’ blockchain client portfolio, which includes brands such as BlockApps, Polymath and more. To learn more about how the lorries’ can help you boost your PR and marketing efforts, contact us today.
Celo is a mobile-first, open-source ecosystem of technologies, organizations and individuals that all share a common mission of building a financial system that creates the conditions for prosperity for everyone. The Celo ecosystem includes a decentralized, Proof-of-Stake blockchain technology stack (Celo Platform), a native asset (CELO), stablecoins (cUSD, cEUR), and the Celo Alliance for Prosperity, with over 150 organizations around the world, including Deutsche Telekom, PayU, Opera, Andreessen Horowitz, Anchorage, Coinbase, GSMA, Grameen Foundation, Prosegur, Abra, and cLabs, a service organization dedicated to growing and developing the Celo ecosystem. For more information, please visit: celo.org.