Los Angeles – 03 May 2019 – We’ve been named the winner of a Gold Stevie® Award in the Communications and PR Campaign of the Year – Technology category in the 17th Annual American Business Awards®.
More than 3,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Live Event of the Year, and App of the Year.
But it was our work with long-time client IBM Aspera that came out on top, with the campaign receiving recognition for shining a light on the company’s role in Fox Sports’ revolutionary World Cup production workflow and positioning IBM Aspera as the leader in its field. We achieved this by securing the industry’s most highly prized awards and speaking slots, while blowing Aspera’s competitors’ share of voice out of the water along the way.
Judges’ comments on the campaign included:
Brilliant out of the box ideas and impeccable implementation even without traditional PR tactics. Great job.
The two prong strategy was well executed and the delivery of the integrated partnerships to deliver the objective was smart and cost effective. The strategy was able to achieve and create the experience with strong placement.
Meredith L. Eaton, our director of North America said, “At the lorries, we work in small, specialist teams that really understand our clients’ industries inside and out. This helps us come up with creative campaigns that go beyond traditional media relations tactics to really make an impact for our clients. To win a Gold Stevie Award is a testament to our media and entertainment tech team’s industry expertise and great working relationship with the IBM Aspera team.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
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