Leading technology, media and telecoms PR agency, Red Lorry Yellow Lorry has been appointed as Hogarth Worldwide’s UK PR agency. A WPP-owned company, Hogarth’s innovative technology platforms enable global brands to deliver high quality marketing campaigns efficiently and consistently around the world – saving time, money and increasing a brand’s return on investment.
In addition to the overall brief of raising the corporate profile of Hogarth’s innovative technologies, the lorries are also working closely with Hogarth’s three main divisions to showcase their industry leadership. These include data optimisation company Fabric; cloud-based digital asset management provider ZONZA; and high-end full service post production house, Gramercy Park Studios – the production force behind the recent Betfair Octopus commercial.
Barry Jones, Hogarth’s Founder and CEO, said: “There is relentless pressure on brand owners to do ‘more with less’. Our tools and techniques help our clients maximise activity within ever tighter marketing budgets. With their strong background specifically in technology, the lorries were the right partner to help tell our story about how technology and data can be optimised to inform and deliver more efficient, more effective and better integrated global marketing campaigns.”
“Hogarth’s innovative technology platforms are challenging the traditional methods of marketing implementation, delivering global brands more efficiencies and greater control over their valuable creative assets,” said Rob Ettridge, partner at Red Lorry Yellow Lorry. “Up until now, despite enjoying its status as part of the world’s biggest media group, Hogarth has probably been one of the media industry’s best-kept secrets. We’re looking to change that, and help tell their story to boost their awareness among brand owners.”